An independent product house
A house for honest software.
We build our own apps — and do the unglamorous second half too: making sure the right people find them. Grain is the first.
We build our own apps — and do the unglamorous second half too: making sure the right people find them. Grain is the first.
We design, build, and market our own software — then live with it after launch. That is the whole difference. An agency hands the product off and moves on; we don't. We answer to the people who use what we ship, not to a brief.
One app on the way, with more in early development. We'd rather ship a few things we'd actually use than a lot we wouldn't.
Scan any food, supplement, or cosmetic and get one honest score, 0–100, every ingredient explained.
In early development. We'll name it when it's real.
Early-stage exploration. Nothing to show yet.
Grain reads the label on anything you scan and returns one honest score, with every ingredient explained. Nobody can pay to change it. No ads. No data resale. That independence isn't a Grain feature — it's the Sonder standard, made literal.
Most studios do one half. Owning both is why the products stay honest — there's no one to answer to but the person using them.
Design and engineering under one roof. Opinionated products, shipped and then maintained — not handed off.
The unglamorous second half: the story, the positioning, the site you're reading — getting the right people to the right app.
Most of our time goes to our own apps. But when a founder arrives with something we wish existed, we'll build and launch it with them — same craft, same standards, a short list chosen for fit.
“Sonder — the realization that each passer-by is living a life as vivid and complex as your own.”
That is not a mood-board word for us. It's the standard. We build software as if a real, specific person is on the other side of the screen — because there always is.
A company that genuinely believes that doesn't sell that person to advertisers, or let a brand buy a better score. Sonder → honesty → the way Grain already behaves.
Grain launches soon, with more to follow. Leave your email and we'll tell you when.
Get notifiedOr reach us anytime — contact@sonderbusiness.com